Documentation Index
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Overview
Brand Health provides a quantified view of your brand’s performance across key dimensions. Pro users can track trends over time and set improvement goals.Pro Feature — Brand Health tracking and historical trends are available on Pro (299/mo) plans.
Health Metrics
| Metric | Description | Range |
|---|---|---|
| Overall Score | Composite brand health rating | 0-100 |
| Voice Consistency | How consistent your messaging is across touchpoints | 0-100 |
| Visual Cohesion | Design system adherence and visual identity strength | 0-100 |
| Market Fit | Alignment with target audience expectations | 0-100 |
| Competitive Edge | Differentiation strength vs. competitors | 0-100 |
| Content Quality | Messaging clarity and engagement potential | 0-100 |
How It’s Calculated
Our AI evaluates your brand against multiple dimensions:Tracking Over Time
Pro users can:- View Historical Trends — See how your brand health changes over months
- Set Goals — Define target scores for each metric
- Get Alerts — Receive notifications when health drops below thresholds
- Compare Analyses — Side-by-side comparison of brand evolution
Health Score Interpretation
| Score Range | Status | Action |
|---|---|---|
| 80-100 | Excellent | Maintain momentum, minor optimizations |
| 60-79 | Good | Focus on weak areas, steady improvement |
| 40-59 | Needs Work | Prioritize major issues, strategic refresh |
| 0-39 | Critical | Urgent brand overhaul recommended |
Improvement Recommendations
Based on your health scores, Brand DNA provides:- Priority Actions — What to fix first for maximum impact
- Quick Wins — Easy improvements with immediate results
- Long-Term Plays — Strategic initiatives for sustained growth