Overview
Brand Health provides a quantified view of your brand’s performance across key dimensions. Pro users can track trends over time and set improvement goals.
Pro Feature — Brand Health tracking and historical trends are available on Pro (79/mo)andAgency(299/mo) plans. Health Metrics
| Metric | Description | Range |
|---|
| Overall Score | Composite brand health rating | 0-100 |
| Voice Consistency | How consistent your messaging is across touchpoints | 0-100 |
| Visual Cohesion | Design system adherence and visual identity strength | 0-100 |
| Market Fit | Alignment with target audience expectations | 0-100 |
| Competitive Edge | Differentiation strength vs. competitors | 0-100 |
| Content Quality | Messaging clarity and engagement potential | 0-100 |
How It’s Calculated
Our AI evaluates your brand against multiple dimensions:
Internal Consistency
Does your brand speak with one unified voice across all touchpoints?
Market Alignment
Are you resonating with your target personas and their needs?
Industry Benchmarks
How do you compare to top performers in your category?
Competitive Position
Are you clearly differentiated from competitors?
Trend Analysis
Is your brand health improving, stable, or declining over time?
Tracking Over Time
Pro users can:
- View Historical Trends — See how your brand health changes over months
- Set Goals — Define target scores for each metric
- Get Alerts — Receive notifications when health drops below thresholds
- Compare Analyses — Side-by-side comparison of brand evolution
Health Score Interpretation
| Score Range | Status | Action |
|---|
| 80-100 | Excellent | Maintain momentum, minor optimizations |
| 60-79 | Good | Focus on weak areas, steady improvement |
| 40-59 | Needs Work | Prioritize major issues, strategic refresh |
| 0-39 | Critical | Urgent brand overhaul recommended |
Improvement Recommendations
Based on your health scores, Brand DNA provides:
- Priority Actions — What to fix first for maximum impact
- Quick Wins — Easy improvements with immediate results
- Long-Term Plays — Strategic initiatives for sustained growth
Run a new analysis weekly or monthly to track your brand health evolution.
