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Prerequisites

Before you begin, you’ll need:
Brand DNA analyzes your brand based on your public website. Make sure your site is live and accessible.
Sign up for free to get started. No credit card required.

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Step 1: Enter Your URL

Navigate to the Brand DNA dashboard and enter your website URL in the analysis input field. 
Example: https://yourcompany.com
Pro tip: Use your main marketing website, not a subdomain like app.yourcompany.com, for the most comprehensive analysis.

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Step 2: AI Analysis Begins

Our Gemini 3 Pro AI analyzes your brand across multiple dimensions:
DimensionWhat We Analyze
IdentityBrand archetype, voice, mission, values
VisualsColors, typography, imagery style
MessagingHeadlines, CTAs, value propositions
Competitors3+ competitors with positioning analysis
MarketIndustry trends and opportunities
Analysis typically takes 45-90 seconds depending on your website complexity.

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Step 3: Explore Your Blueprint

Once complete, you’ll have access to your full Brand DNA Blueprint with 13 interactive sections:

Brand DNA Profile

Archetype, voice, mission, proposed taglines

SWOT Analysis

Interactive strengths, weaknesses, opportunities, threats

Buyer Personas

3-5 detailed customer profiles with pain points

90-Day Roadmap

Prioritized action items with impact/effort scoring

Competitor Analysis

Side-by-side breakdown with weaknesses to exploit

Tactical Assets

Headlines, objection killers, CTAs

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Step 4: Chat with Helix

Open the Helix AI panel (bottom-right or press Cmd/Ctrl + /) to:
  • Ask questions about your brand strategy
  • Generate on-brand content
  • Get implementation guidance
  • Refine your messaging
Enable Thinking Mode for complex strategic questions — it uses Gemini 3 Pro for deeper reasoning.

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What’s Next?

Explore the Dashboard

Deep dive into all 13 dashboard sections

Generate Content

Create on-brand content with Helix (Pro)

Track Competitors

Set up competitor monitoring (Pro)

View Pricing

Compare plans and features
Need help? Contact our support team at support@branddna.app