Welcome to Your Dashboard
The Brand DNA Dashboard is your central hub for exploring brand insights, tracking competitors, generating content, and monitoring brand health.Dashboard Sections
Your Brand DNA Blueprint is organized into 13 interactive sections:Identity
Brand archetype, voice, mission, and proposed taglines
Visuals
Current and proposed color palettes, typography, imagery
Personas
3-5 detailed buyer personas with pain points
Competitors
Side-by-side competitive analysis
SWOT
Interactive strengths/weaknesses/opportunities/threats
Strategy
90-day roadmap with prioritized action items
Benchmarks
Your brand vs. industry averages
Tactical
Headlines, objection killers, CTAs
Content
Content pillars and social bios
Launchpad
Implementation guides and quick-start resources
Roadmap
Weekly action plans with task tracking
Brand Health
Health metrics and scores over time
Quick Actions
From the dashboard header, you can:| Action | Description |
|---|---|
| New Analysis | Run a fresh brand analysis |
| Export PDF | Download professional report |
| Export PNG | Download visual snapshots |
| Share | Generate shareable link (Pro) |
| Archive | Move to archive for organization |
Helix AI Assistant
The Helix chat panel is always accessible from the bottom-right corner:- Ask questions about your brand
- Generate content ideas
- Get strategic advice
- Request implementation help
Workspace Management
Organize your brand work with the Workspace:- Tasks — Track action items from your roadmap
- Projects — Organize analyses by client or project
- Favorites — Quick access to key analyses
- Archive — Store old analyses without deletion
Navigation
Use the left sidebar to:- Switch between saved analyses
- Access the Workspace
- View your content library
- Manage account settings