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Overview

Helix is Brand DNA’s AI-powered content generation engine. It uses your Brand DNA Blueprint to generate content that sounds authentically like your brand — powered by Google Gemini 3 Flash for speed and quality.
Pro Feature — Helix Content Generator is available on Pro (79/mo)andAgency(79/mo) and Agency (299/mo) plans.

AI Models

ModeModelBest For
StandardGemini 3 FlashQuick social posts, captions, short copy
Thinking ModeGemini 3 ProStrategic content, long-form, complex reasoning

Content Types

Generate a variety of content formats:

Social Posts

LinkedIn, Twitter/X, Instagram, Facebook, TikTok

Blog Outlines

SEO-optimized article structures with headers

Email Copy

Marketing emails, newsletters, drip campaigns

Ad Copy

Headlines, body copy, CTAs for paid ads

Taglines

Brand slogans, catchphrases, positioning statements

Product Descriptions

E-commerce and SaaS feature copy

Thinking Mode

Enable Thinking Mode for complex content that requires deeper strategic reasoning:
  • Long-form blog posts and articles
  • Competitive positioning statements
  • Brand narratives and manifestos
  • Strategic messaging frameworks
  • Investor pitch copy
Thinking Mode uses Gemini 3 Pro (gemini-3-pro-preview) for the highest quality strategic output.

How to Use

1

Select Content Type

Choose from social posts, blogs, emails, ads, taglines, or product descriptions
2

Choose Platform

For social content, select LinkedIn, Twitter, Instagram, Facebook, or TikTok
3

Add Context (Optional)

Provide additional context, topic, or specific requirements
4

Toggle Thinking Mode

Enable for complex strategic content (uses Gemini 3 Pro)
5

Generate

Click Generate and receive on-brand content in seconds

Content Library

All generated content is automatically saved to your content library:
  • Organize — Filter by platform, type, or date
  • Edit — Refine generated content before use
  • Regenerate — Create variations with one click
  • Export — Copy to clipboard or download
Content generation counts toward your monthly AI usage. Pro plan includes generous limits.