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Overview

Helix is Brand DNA’s interactive AI assistant — a context-aware brand consultant that understands your complete Brand DNA Blueprint and can help with strategy, content, and decision-making.
AI Models: Helix uses Gemini 3 Flash for quick responses and Gemini 3 Pro (Thinking Mode) for complex strategic reasoning.

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Capabilities

Brand Strategy

Get strategic advice tailored to your brand’s unique position

Content Ideas

Brainstorm content topics, campaigns, and messaging

Competitive Insights

Ask about competitors and how to differentiate

Persona Deep-Dives

Explore your buyer personas in detail

Implementation Help

Get step-by-step guides for action items

Copy Refinement

Refine headlines, taglines, and messaging

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Thinking Mode

Toggle Thinking Mode for complex questions requiring deeper reasoning:
ModeModelResponse TimeBest For
StandardGemini 3 Flash2-5 secondsQuick questions, simple tasks
ThinkingGemini 3 Pro10-30 secondsStrategic planning, complex analysis

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When to Use Thinking Mode

  • Developing comprehensive marketing strategies
  • Analyzing complex competitive situations
  • Creating detailed implementation plans
  • Generating long-form strategic content
  • Making difficult business decisions

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Context Awareness

Helix understands your complete Brand DNA Blueprint:
  • ✅ Brand archetype and voice
  • ✅ Mission statement and values
  • ✅ Buyer personas and pain points
  • ✅ Competitive landscape
  • ✅ SWOT analysis
  • ✅ Strategic roadmap
  • ✅ Current conversation history
Helix maintains conversation context, so you can have natural back-and-forth discussions about your brand.

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File Attachments

Upload files for Helix to analyze:
  • Images — Get feedback on visual assets, ads, or designs
  • Documents — Analyze competitor materials or brand guides
  • Screenshots — Review websites, apps, or marketing materials

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Example Prompts

Try asking Helix: 
"What makes my brand different from [competitor]?"

"Generate 5 LinkedIn post ideas for my Hero archetype brand"

"How should I respond to this customer objection about pricing?"

"Create a 30-day content calendar based on my content pillars"

"What messaging would resonate most with my 'Tech-Savvy Founder' persona?"

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Keyboard Shortcut

Press Cmd/Ctrl + / to quickly open or close the Helix chat panel from anywhere in the app.