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Last Updated: January 14, 2026 Effective Date: January 14, 2026 Version: 1.0

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners. This Cookie Policy explains how Brand DNA (https://www.branddna.app) uses cookies and similar technologies.

2. Types of Cookies We Use

These cookies are essential for the Service to function and cannot be disabled. They are usually set in response to actions you take, such as logging in or filling in forms.Purpose: Authentication, security, session managementCan be disabled: No (required for core functionality)
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.Purpose: User preferences, language settings, display optionsCan be disabled: Yes (may affect user experience)
These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously.Purpose: Usage analytics, performance monitoring, feature optimizationCan be disabled: Yes
These cookies track your browsing habits to deliver advertising that is relevant to you and your interests.Purpose: Targeted advertising, conversion tracking (currently not used)Can be disabled: Yes

3. Cookies We Use

Below is a detailed list of the cookies used on Brand DNA:
Cookie NamePurposeTypeDuration
auth_tokenJWT session authenticationStrictly Necessary7 days
user_prefsUser preferences and settingsFunctional1 year
cookie_consentStores your cookie preferencesStrictly Necessary1 year
_gaGoogle Analytics - distinguishes usersAnalytics2 years
_gidGoogle Analytics - distinguishes usersAnalytics24 hours

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages:

Stripe

Our payment processor uses cookies to detect fraud and ensure secure transactions.Stripe Cookie Policy

Google Analytics

We may use Google Analytics to understand how users interact with our Service. You can opt-out of these cookies through our cookie preference center.Google Cookie Policy

5. How to Manage Cookies

You have several options to manage cookies: You can manage your cookie preferences through our Cookie Preference Center, accessible from:
  • The cookie consent banner when you first visit
  • Account Settings → Privacy → Cookie Preferences
  • The footer of our website

5.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can:
  • Block all cookies
  • Block third-party cookies only
  • Clear cookies when you close your browser
  • Delete existing cookies
Important NoteBlocking or deleting strictly necessary cookies will prevent you from using essential features of the Service, such as logging in and saving your preferences.

5.3 Browser-Specific Instructions

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

6. Do Not Track Signals

We respect Do Not Track (DNT) browser signals. When DNT is enabled:
  • We will not set analytics or marketing cookies
  • We will only use strictly necessary cookies required for the Service to function
  • Third-party analytics and tracking will be disabled
In compliance with GDPR and ePrivacy Directive:
  • We obtain your explicit consent before setting non-essential cookies
  • You can withdraw consent at any time through the Cookie Preference Center
  • We provide clear information about each cookie’s purpose and duration
  • We allow granular control over different cookie categories
  • Strictly necessary cookies do not require consent as they are essential for service operation
We may update this Cookie Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will notify you by:
  • Updating the “Last Updated” date at the top of this page
  • Displaying a notice on our website
  • Requesting fresh consent if required by law

9. Contact Us

If you have questions about our use of cookies, please contact:

Contact Information


Effective Date: January 14, 2026 Version: 1.0